This workshop is the first of a 4-part workshop series part of Demystifying Business Growth: Sales, Marketing, Advertising & Brand Positioning. It is not required to attend all four parts.

In this workshop, Monicat Data will establish a clear understanding of how brand positioning forms the foundation for marketing, sales, and advertising efforts—and why without it, all else falls flat.

Topics will include:

• What is brand positioning and why it matters

• Understanding your audience’s purpose, motivations, and needs

• Defining your brand voice, value proposition, and unique advantage

• Drafting your positioning statement and audience personas

Participants will leave with a working brand positioning statement and an audience map that informs future marketing efforts.

This workshop is presented in partnership with Monicat Data

This event is a part of Lake Street Lift: boosting businesses, arts, and places. Funding made possible by the State of Minnesota and the City of Minneapolis as a part of Lake Street Lift..