This workshop is the second of a 4-part workshop series part of Demystifying Business Growth: Sales, Marketing, Advertising & Brand Positioning. It is not required to attend all four parts.

In this workshop, Monicat Data will define the long-game of marketing—rooted in strategy, data, and storytelling—not to be confused with promotions or ads.

Topics will include:

• What marketing is (and isn’t): From funnel to flywheel

• Planning campaigns: message development, timelines, and touchpoints

• Marketing calendar templates build, content planning grids

Participants will leave with a marketing strategy outline and campaign planning starter kit.

This workshop is presented in partnership with Monicat Data

This event is a part of Lake Street Lift: boosting businesses, arts, and places. Funding made possible by the State of Minnesota and the City of Minneapolis as a part of Lake Street Lift..