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Strategic Marketing – Building Growth with Confidence

  • Coliseum, Room SHAKE E 2700 East Lake Street Minneapolis, MN, 55406 United States (map)

This workshop is the second of a 4-part workshop series part of Demystifying Business Growth: Sales, Marketing, Advertising & Brand Positioning. It is not required to attend all four parts.

In this workshop, Monicat Data will define the long-game of marketing—rooted in strategy, data, and storytelling—not to be confused with promotions or ads.

Topics will include:

  • What marketing is (and isn’t): From funnel to flywheel

  • Planning campaigns: message development, timelines, and touchpoints

  • Marketing calendar templates build, content planning grids

Participants will leave with a marketing strategy outline and campaign planning starter kit.

This workshop is presented in partnership with Monicat Data

This event is a part of Lake Street Lift: boosting businesses, arts, and places. Funding made possible by the State of Minnesota and the City of Minneapolis as a part of Lake Street Lift..

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June 17

Brand Positioning – Clarify Who You Are & Who You Serve

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June 18

Building Something Memorable: Branding Workshop