Business and Community Event Sponsorship

This program provides funding for community activation and events along the Lake Street corridor to continue to support healing, beautification efforts, and economic rehabilitation that are deeply needed to address the dynamic needs of our community.

APPLICATIONS WILL REOPEN SOON. PREVIEW THE APPLICATION QUESTIONS BELOW.

Primary Objectives

  • Provide creative healing and support spaces to residents, patrons, and business owners

  • Influence positive community impressions of Lake Street and counter negative stories about Lake Street that may prevent people from coming to the corridor

  • Increase safety and sense of safety among the Lake Street community

  • Support patrons returning to the Lake Street corridor by helping people know which businesses are open and by providing a positive experience.

  • Support Racial Equity by funding projects led by Black, Indigenous, or People of Color (BIPOC) businesses or artists, or primarily serving BIPOC community members.

This program provides funding for community activation and events along the Lake Street corridor to continue to support healing, beautification efforts, and economic rehabilitation that are deeply needed to address the dynamic needs of our community.

Additional Language Needs / Idiomas Adicionales / Luqado Dheeraad Ah

¿Necesita ayuda para completar su solicitud en español? Póngase en contacto con nuestro Especialista en Relaciones Comerciales. Puede reunirse con usted para revisar la solicitud y completarla con usted.

Para español, contacta a Oscar Corral at oscar@lakestreetcouncil.org / 612-601-6980

Ma u baahan tahay caawinaan ku buuxinta codsigaaga/application Somali? La xariir Business Engagement Team. Way kula kulmi karaan si ay u dhex maraan arjiga oo ay kuugu buuxiyaan. 

Somali, xiriir, Yusra Mohamud at yusra@lakestreetcouncil.org / 612-295-1515

Available Funding

A total of $40,000 is available for this program. A maximum funding per event is $2,500.

Tier I: Up to $2,500. This tier is intended for newer initiatives with the following priorities:

  • Centered on community building

  • 0-3 leveraged funding sources

  • Expected attendance of 50+.

Tier II:  Up to $1,000. This tier is intended for large-scale events with the following priorities:

  • Are established events (have occurred at least once).

  • Have multiple organizing partners and/or artists involved.

  • 3+ leveraged funding sources

  • Have past and expected attendance of 250+.

Please look at all the information below to understand the eligibility requirements before applying.

Eligibility Criteria

  • All projects must occur on a site that is located within the Lake Street corridor of Minneapolis, which is defined as the area bounded by West River Parkway on the east, 26th Street on the north, the border of Minneapolis and St. Louis Park on the west, and 34th Street on the south.

  • Applications must be from a business, nonprofit, property owner, artist, or collective.

  • Applicants must have a strong connection to the Lake Street community.

  • While you may submit multiple applications, each applicant/group/business will be limited to one award.

  • If you are looking for a location for your event, contact us to use one of Lake Street’s community pop-up parks.

Note: The Lake Street Council has limited capacity to support the logistical needs of projects. 

Application Review Process

Applications will be accepted on a rolling basis until June 1, 2026, or until funds are exhausted. Each round will close on the last Friday of the month. All reviewers will recuse themselves from decision-making if they have a financial relationship with a potential recipient.

Applicants will be notified via email of the decision mid-month of the following month. I.e: if an applicant in April will find out the decision by mid-May.

If approved, a signature is required, and a request for a direct deposit payment will be sent to the provided email. Funding is sent out weekly and will take up to 2 weeks to reach the provided account. Payment will be contingent upon a completed W-9.

Application Process

Application Deadline:  Rolling deadline with a review process every month. Applications are accepted until June 1, 2026, or until funds are depleted.

The amount of information required will depend on the number of times the event has already taken place and the anticipated attendance of the event/activity. Additional documentation may be requested to verify the information provided.

You will be asked to submit the following information:

  • Event Name

  • Name of organization, business, nonprofit, individuals, or collective organizing the event

  • The resumes/portfolios of individuals assisting in this event (upload)

  • Contact and demographic information

  • A detailed description of the event

  • Event goals & purpose (include any info on how your event is anticipated to increase safety, sense of safety, and/or positive community perceptions among the Lake Street community; or how this event is anticipated to impact trauma healing, resilience, and/or community building)

  • Location/address(es) where the event will take place, if available.

  • Date(s) and time(s) of your event

  • Anticipated attendance

  • Admission costs

  • Partners

  • Estimated total cost

  • Proposed budget (upload)

  • A description of how your event will support Racial Equity

  • A description of how Lake Street Council/Visit Lake Street’s support will be acknowledged in the promotion of or during the event

Reporting Expectations

Before funded events take place, it is strongly encouraged that you share all promotional assets with Lake Street Council/Visit Lake Street for amplification.

Within 1 month of project completion, recipients are required to submit:

  • At least 5 photos of the event that can be used with permission by the Lake Street Council/Visit Lake Street to promote their business, this program, and the Lake Street corridor.

  • A short report that provides a simple narrative description of how funds contributed to the success of their business / nonprofit, impacts on the corridor, attendance count, and any lessons learned from the project. 

  • A summary of publicized acknowledgment to Lake Street Council/Visit Lake Street support. For example, social media links, photos of signage at events, etc.

All funded projects will be asked to consider personal statement(s) that can be used with permission by the Lake Street Council/Visit Lake Street to promote their business, this program, and the Lake Street corridor.

If you have questions, please get in touch with:

Charise Canales
Corridor Vibrancy Manager
arts@lakestreetcouncil.org

Marie Campos
Communication & Marketing Manager
socialmedia@lakestreetcouncil.org