Lake Street Lift Announces "Lake of 10,000 Lands" Ad Campaign
An exciting new statewide initiative celebrates Lake Street's multicultural identity and supports local businesses.
Lake Street is the most culturally diverse street in Minneapolis — home to everything from East African restaurants and Mexican bakeries to Black-owned shops, queer community spaces, and even a British pub. This remarkable diversity is the backbone of a vibrant community that deserves to be celebrated.
We're excited to share that after partnering with Uptown-based agency MONO, the Lake Street Council and Lake Street Lift officially launched our new state-wide advertising campaign last month:
Lake of 10,000 Lands.
Lake Street is where the city’s soul stretches wide, where global flavors meet Midwestern familiarity, art and activism share the same walls. Every block tells a story of resilience and reinvention. If you’re looking for a place where the optimism of the American dream is alive and well, look no further than Lake
Minnesota is the Land of 10,000 Lakes.
And Lake Street is the Lake of 10,000 Lands.
The "Lake of 10,000 Lands" campaign aims to tell the vibrant, ever-evolving story of the Lake Street we all know and love. No other street in Minneapolis—or indeed, in all of Minnesota—represents as many different cultures as Lake Street. The campaign celebrates this unique distinction by positioning Lake Street as a world-class cultural and culinary destination offering endless options for exploration and discovery.
Visual Identity
The campaign's visual identity captures the eclectic charm that makes Lake Street special, featuring bold, expressive typography that jumps off the page. With saturated, high-contrast colors inspired by the corridor's stunning murals, glowing neon signs, and colorful shop window displays, the design strikes a perfect balance between nostalgic warmth and contemporary edge.
This visual mosaic reflects what Lake Street truly is—timeless, bold, and full of character.
Where You'll See the Campaign
Lake Street Lift is proud to share this campaign through multiple channels to reach the widest possible audience:
Local Newspapers: Look for our ads in publications across Minnesota
Multilingual Advertisements: Reflecting the diverse communities that call Lake Street home
Local Influencer Partnerships: Collaborating with voices who understand what makes Lake Street special
Social Media Content: Engaging stories and visuals across digital platforms
Billboards and Video: Eye-catching displays throughout the state
Article in Minnesota Monthly Travel Guide
Join Us in Celebrating Lake Street
By supporting this campaign, we're investing in Lake Street's small businesses and helping ensure the continued vibrancy of this essential Minneapolis corridor. We invite everyone to keep an eye out for the campaign and advertisements across Minnesota!
If you want to share the campaign on your social media channels, download these graphics or email socialmedia@lakestreetcouncil.org.
