Business News & Updates
Call for Holiday/End of the Year Specials & Events!
Is your business or nonprofit doing anything special for the holidays or the end of the year? If so, let us know so we can amplify in our email newsletter, social media, and in responses to press inquiries!
Lake Street Loyalty Challenge 2025 Toolkit
High-level talking points, sample social media content and email copy for you to use as a starting point in your Lake Street Loyalty Challenge promotion.
E Line Passport Program
As part of the METRO E Line opening on Saturday, December 6th, there will be a celebration planned for the E Line, and businesses along the route can be a part of the E Line Passport activity.
Holidays on Hennepin
Holidays on Hennepin is a month-long event along Hennepin Avenue in Uptown running from Thanksgiving through New Years. The goal of Holidays on Hennepin is to put the neighborhood back on the map as a major destination for food, entertainment, and retail.
Small Business Marketing Worksheets
Every great brand or mission begins with a compelling story. Whether you're a business owner looking to connect with customers or a nonprofit leader seeking to inspire action, storytelling is your most powerful tool.
To help you harness that power, Local Initiatives Support Corporation (LISC) Twin Cities created two practical, easy-to-use worksheets:
By the numbers: 2024 Lake Street Loyalty Challenge
Last November, we announced the return of our third-annual Lake Street Loyalty Challenge ahead of the holiday shopping season. This popular program rewards people for supporting small businesses on Lake Street by giving them a $15 gift card to a local business along the corridor after they spend at least $15 on Lake Street.
mspWellness Champion
Is your organization committed to improving the lives of employees and fostering a culture of health and wellness? Apply to become an mspWellness Champion!
Call for Valentine’s Day Events, Specials, and Ideas
If you would like to be included in our 2023 Valentine's Day Guide please contact us with information about your Valentine's Day specials.
Uptown’s Winter Wonderland
A neighborhood-wide holiday activation and marketing effort will be launched this year by the newly established Love from Uptown campaign (led by Arts & Rec Uptown), with support from the Uptown Association.

