This workshop is the last of a 4-part workshop series part of Demystifying Business Growth: Sales, Marketing, Advertising & Brand Positioning. It is not required to attend previous workshops to attend this one.

In this workshop, Monicat Data will show how advertising is a tactical extension of your marketing strategy—focused on awareness and action.

Topics will include:

• Advertising defined: Digital, print, OOH (outside of home / direct marketing), and experiential

• Designing ads that resonate with the right audience at the right time

• Ad brief templates, tracking dashboards, A/B testing frameworks

Participants will leave with a campaign concept brief and tips for measuring ad effectiveness.

This workshop is presented in partnership with Monicat Data

This event is a part of Lake Street Lift: boosting businesses, arts, and places. Funding made possible by the State of Minnesota and the City of Minneapolis as a part of Lake Street Lift..