Lake St & Nicollet Ave Intersection Closed
As part of the New Nicollet Avenue Construction project, utility work is being done in the intersection of Lake St and Nicollet Ave. This work is planned to begin the week of July 7 and will result in the intersection being closed for up to 6 weeks to vehicle traffic. The sidewalk will also be closed on the north side of Lake St at the Nicollet intersection but will remain open on the south side.
Detour Map
If you are a business or property owner with questions about the New Nicollet Ave project, contact us at business@lakestreetcouncil.org
“Lake Street is Open” Campaign
In 2024, Lake Street Council commissioned local artist, Samantha Oulette to create a "Lake Street is Open" illustration in English, Spanish, and Somali. The illustration is available for businesses to download and use in their marketing. Visit Lake Street (an initiative of the Lake Street Council) will used the illustration in marketing businesses to the corridor through social media, direct-mail advertising, and other advertisements.
Marketing Tips
Include information on your website and social media on how to access your business including where to park vehicles or bicycles. This is important to do year-round without active construction.
If you schedule appointments or reservations, add this to confirmation emails and reminders.
Both written instructions and visual guides are helpful.
Consider including a phone number customers can call with questions.
Creativity can help! Is there a way to utilize construction to your benefit? Can you use it to market any products or services you offer? Below are links to some examples from small businesses in Minneapolis for inspiration!
Outside resource: Elevate Hennepin
If you’d like any assistance brainstorming marketing initiatives for your business reach out to us at socialmedia@visitlakestreet.com