The METRO B Line is Now Open!
Bus rapid transit brings a more comfortable ride with larger and specialized vehicles.
The goal of the B Line is to make service approximately 20% faster than Route 21.
The B Line is a new, fast, and easy way to explore Lake Street and see all that Lake has to offer! This high-frequency bus line replaces the 21 bus and travels the length of Lake Street, stopping every few blocks at major intersections.
The Lake Street Council is committed to supporting this launch by providing stakeholders with information about the new B Line and the benefits it offers you and your customers.
If you are a business or property owner with questions about the B Line, contact Matt Kazinka matt@lakestreetcouncil.org
Posters illustrated by Samantha Ouellette
The Lake Street Council is supporting local businesses by encouraging customers to utilize the B Line to visit businesses along Lake Street through:
Informative and celebratory materials, including posters and swag, and maps highlighting customers to Food & Drink, Shopping, and Arts & Entertainment along the B Line route on Lake Street.
Providing route information in our customer newsletters, highlighting changes to the 21 bus line route.
A social media campaign highlighting businesses around B Line stops as destinations to visit, and showing how riding the B Line can be an easy way to get there. We will prioritize businesses in direct proximity to major transit nodes, as well as highlight events that are occurring near B Line stops.
If you would like printed maps, posters, swag, or to be featured in the social media campaign, email socialmedia@visitlakestreet.com